Businesses today need more than just advice.
They need actionable leadership and adaptive strategies - not outdated roadmaps.

We partner with ambitious B2B leaders to create adaptive strategies that move their business forwards and harness market volatility to thrive and win.

Shifts in the Market
Demand Strategy + Action

Flux is the next evolution of work, bringing Fractional Leadership and Expertise-as-a-Service for a sharper focus on business-first solutions.

We align sales, marketing, product, and customer success to drive growth and seamless market expansion.

Expertise-As-A-Service

Flux B2B offers EaaS to combine strategic business leadership with fractional executive support to ensure every strategy delivers impact and long term results.

“Our story is rooted in the idea that success is found not in resisting times of flux but in harnessing it.”

Michael Friedberg

A new start is coming.

Flux defines strategies that don’t just adapt to change but thrive within it, transforming challenges into growth and driving momentum for impact.

Our work is the culmination of years spent helping businesses and leaders succeed, driven by a mission to create something truly unique. 

To learn more about what we’re doing,
get in touch and let’s start a journey together.
Drop me an email: michael@fluxb2b.nz